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Our Passion

Ultimately, our goal is to create unique and authentic experiences for our clients, but the ‘backbone’ of our business has always focused on sustainable tourism. Our origins began in Namibia, a country that prides itself on sustainability and conservation, and this can be seen through thriving populations of local wildlife and habitats throughout the country. Ensuring that we operate sustainably has been a top priority since the company’s inception, and it is for this reason that we have chosen only to work with partners whom we know are operating in an ethical and sustainable manner.


For us, sustainability goes further than simply supporting local wildlife. We are proud to be in a position where we can support local businesses, communities, habitats, wildlife and economies through ethical operation in the African tourism industry. We aim to work together with our partners to ensure that future generations can enjoy what we have had the privilege to enjoy ourselves, and we look forward to seeing what the future holds for Africa and its inhabitants.


We are able to maintain sustainable operation through our in-depth knowledge of Africa, its places and its people. Any area where one person lacks knowledge, we have another to fill the gap. We truly believe that we understand the local culture and people in a way which allows us to provide genuine advice, backed by real experience. Our adventures aren’t simply ‘copy and paste’ tours, but rather unique tailored holidays, built around the needs of our clients.


Do you want to know where the most comfortable beds are found? Which food we enjoyed the most? Which water was the coldest?


Simply ask. If we are unable to answer your question, you will have provided us with yet another area to develop our knowledge base, and it will be our pleasure to do so, so that we can provide you with the most accurate answers.

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